Independent flooring installation and refinishing directory for Rochester

Rochester Floor Pros is an independent informational site covering hardwood floor refinishing, sand-and-finish, historic-floor restoration, engineered and solid hardwood installation, subfloor repair, and ice-dam water-damage flooring work for Rochester-area homes in the Greater Rochester area. We aggregate public data — Google Business Profiles, Yelp, BBB, and NY State business records — into a single navigable directory, then add original editorial that explains what each operator actually does well.

What we are:a content-led directory built by an operator who knows local-business SEO. We're not affiliated with any of the businesses listed. We don't take pay-for-placement. We don't republish review text. We link directly to each business's own website + Google Business Profile so you can verify everything.

Who built it: Connor Meador — a Rochester-based developer building a portfolio of niche-specific informational sites. Each one targets a service category where the existing top-3 Google results are visibly low-effort (broken WordPress, no pricing transparency, no real-content educational depth).

How rankings work: see our methodology page for the full formula. Short version: we weight Google review count + average rating with a Bayesian smoother that prevents new businesses with 5 perfect reviews from outranking established operators with 200+ reviews at 4.7 stars.

Coverage: 10 Greater Rochester suburbs (Pittsford, Brighton, Greece, Irondequoit, Penfield, and 5 more). Each suburb has its own landing page with the local context that matters — clay soil in Pittsford, lake-effect humidity in Greece, freeze-thaw cycles county-wide.

Editorial standards

• Public data only — we never scrape user-written reviews or republish proprietary content.
• Every business entry has at least one cited source (GBP, Yelp, BBB, etc.).
• Original editorial blurbs (80-130 words) explain what each operator does, not just lists services.
• No fabricated certifications, fake testimonials, or invented founding dates.
• If a business asks to be removed, we remove them within 7 days — no questions asked.

For business owners

Want to be listed, update your entry, or have an issue with how we describe your business? Email connormeador@gmail.com — we respond within 48 hours.