About Rochester Floor Pros Directory
Rochester Floor Pros is an independent Rochester directory ranking flooring installation and refinishing companies by verified customer reviews from Google, Yelp, and the BBB. Maintained by Connor Meador, a Rochester-based web developer, since 2024. No paid placements — ever. Rankings update weekly using our transparent Roc Score formula.
The mission
Flooring mistakes are expensive and hard to undo. A refinish sanded past the wear layer can't be un-sanded — the wood is gone. An install without subfloor moisture testing looks perfect on handoff day and cups two winters later, after the invoice is paid and the crew has moved on to the next job. Rochester homeowners researching who to hire bounce between Google, Yelp, Angi, and NextDoor, comparing reviews that use different rating scales, come from different time periods, and reflect very different sample sizes. One company has 4.9 stars across 8 Yelp reviews from 2021. Another has 4.2 stars across 84 Google reviews from the past six months. Neither number alone tells you who actually tests subfloor moisture before laying a plank.
Rochester Floor Pros fixes that. We aggregate data from every major source — Google, Yelp, and the BBB — and run every company through the same transparent algorithm. The Roc Score (0–100) is a composite that accounts for rating quality, review count, recency, accreditation, and how well each business covers the Rochester suburbs where original hardwood and refinish demand is highest — Pittsford, Park Avenue, and Brighton chief among them. You can read the exact formula on the methodology page.
The result: one ranked list, updated weekly, with no guessing about whose reviews are real and no wondering whether the top result paid to be there. It won't tell you whether a company measures wear-layer thickness before quoting a refinish — that's still a question worth asking on the phone — but it will tell you which companies have a real, recent, verifiable track record in your part of the county.
Who maintains this directory
Connor Meador
Rochester-based web developer · Elevated Digital Works
I'm a web developer based in Rochester, NY. I started building local business directories in 2023 after noticing how difficult it is for homeowners to compare service providers in categories where trust really matters — flooring, pool service, chimney sweeps. These are high-cost, high-trust decisions where a bad choice costs thousands of dollars and ruins a floor that took a century to build.
Rochester has a lot of original hardwood — 1920s oak in Pittsford, mid-century parquet in Greece, narrow-strip floors on Park Ave. Most of it is worth refinishing, not replacing. The problem is knowing which companies do that work well and which ones rush the job or skip moisture testing. This directory tries to make that answer clearer.
- Agency: Roc Web Tech — Rochester web design & AI automation
- LinkedIn: linkedin.com/in/connormeador
- Contact: connormeador@gmail.com
- Based in: Rochester, NY
- Building directories since: 2023
How we're different from Yelp and Angi
Yelp and Angi have millions of categories and advertising products that directly influence which businesses appear at the top. Search "flooring Rochester NY" and you'll also run into Empire Today, LL Flooring (formerly Lumber Liquidators), 50 Floor, and Home Depot Pro — national aggregators with big ad budgets that dominate the generic search results but rarely specialize in the thing most Rochester homes actually need: refinishing 1920s–1960s original hardwood correctly, not selling you new carpet or LVP. Rochester Floor Pros does one thing: ranks flooring companies that actually work in Rochester, NY. That focus lets us go deeper on the specialty work — historic refinishing, parquet restoration, ice-dam repair — that a national directory has no reason to understand.
| Feature | Rochester Floor Pros | Yelp / Angi |
|---|---|---|
| Paid placement | None — ever | Yes — ads change results |
| Ranking formula | Fully public | Proprietary / opaque |
| Review sources | Google + Yelp + BBB | Platform-only |
| Category depth | Flooring only | Everything, shallowly |
| Rochester focus | Yes — local only | National |
| Update frequency | Weekly | Variable / user-driven |
How we make money (honest answer)
Currently: nothing. Rochester Floor Pros is a free directory with no monetization.
Refinishing and installation jobs run $1,500–$8,000+ in Rochester, which is exactly the kind of high-ticket category where a single good referral is worth something to a flooring company — and exactly why the incentive to game a directory is real. When this directory generates enough traffic to be worth monetizing, I plan to explore three options — all disclosed upfront:
- Sponsored listings— clearly labeled as “Sponsored”, appearing above the ranked results, never changing a company's Roc Score.
- Lead-gen referrals — verified after-the-fact (a homeowner actually requested a quote), disclosed on the page where they appear, never conditional on a positive review.
- Affiliate partnerships — with hardwood finish suppliers or material vendors (stain systems, engineered plank manufacturers), disclosed inline.
One thing that will never happen: a business paying to improve its Roc Score. The formula is public and mechanical — there is no “bump” for sale, and no amount of ad spend moves a company's Google rating or review count.
Business listing corrections and takedown policy
Corrections: If your business is listed with incorrect information (wrong phone, address, or services), email connormeador@gmail.com with the correction and a link to a public source (Google Business Profile, BBB listing, etc.). I typically respond within 48 hours.
Removal: If you want your business removed from the directory, email me with your business name, location, and reason. I will remove the listing within 5 business days. No questions, no hoops. All data comes from public sources — I do not publish private information.
Response time: 48 hours or less for corrections; 5 business days or less for removal requests.
Listings compiled from public sources (Google, Yelp, BBB, OpenStreetMap). Not affiliated with listed businesses. Contact us for corrections or removal.
Data sources and methodology
Each business profile aggregates data from multiple public sources:
- Google Business Profiles — star rating, review count, and date of most recent review. Refreshed weekly.
- Yelp — star rating, review count. Refreshed weekly via the Yelp Fusion API.
- Better Business Bureau (BBB) — letter grade and accreditation status from public BBB records.
- OpenStreetMap — geocoordinates for mapping, under ODbL 1.0 license.
- Business websites and Google profiles — contact information, founded year, and service offerings where publicly listed.
We do not republish full review text from Google or Yelp — their terms of service prohibit that. Short attribution snippets (≤120 characters) with a direct link to the review source are shown where available, following fair-use principles. A note specific to this niche: flooring reviews cluster seasonally in Rochester — refinish and install reviews spike in late spring and fall (peak project season) and ice-dam repair reviews spike January through March. A company's recent-review count can look thin in the off months for reasons that have nothing to do with quality, which is part of why the Roc Score weights recency in buckets (≤30/≤90/≤365 days) rather than penalizing every day without a new review. Read the full methodology for the complete Roc Score formula.
Last updated: May 2026 · Version 2026-05-16-v1 · Methodology changelog